Intrigue Yellow® is an avant-garde lifestyle concept space; an awareness by design activated from the ancient. The non- abstract good thoughts, words and deeds, following our healthy senses on to a deliberately capable and conscious modern lifestyle is forming itself into a school of life. From Self to Surrounds to Society, IY inspires and educates to restore, create health and catalyze wholesomeness. Every IY‘s campaign and project starts with creativeness in arts + sciences and humanity. The minimalist, slow living perspectives of this lifestyle-Rx, processes into a maximalist, fierce impact for hum+n kinds' optimism. IY says ‘hi to stories’ of soft powers, before they become 'history' and empowers women to be at the center their own narrative.